The objective of this project is to support the early-stage launch of Lifelong Health’s social media presence, with a specific focus on content creation and community engagement. Lifelong Health is a preventative health startup, and we want to begin building awareness and interest in our mission by launching a well-designed, consistent social media presence on platforms like Instagram and LinkedIn.

The project will focus on:

• Creating a 4-week social media content calendar, including written and visual content aligned to our brand voice and mission
• Designing 30 social media posts (static and/or video) that can be scheduled and published during our early launch
• Proposing a simple content playbook that outlines post types, tone of voice, and brand themes to guide future posts
• Helping shape the early visual direction using tools like Canva or Figma, with guidance from the founders

The scope is focused and well-defined so learners can complete the project within a fixed period and make a real contribution to a live startup brand.

By the end of the project, the student(s) will deliver:

• A 4-week social media content calendar with dates, themes, post ideas, and captions
• 30 designed posts, optimized for Instagram and/or LinkedIn (can be a mix of static images, carousels, or short videos)
• A one-page content playbook outlining brand voice, sample hashtags, key content categories (e.g., health facts, product previews, founder updates)
• Light engagement tracking framework (optional), with recommendations for what to measure (e.g. reach, saves, shares)
• A short reflection or summary slide on what was learned and what could be improved

These deliverables will be reviewed by the founding team and will contribute directly to our first marketing campaigns. Students will receive feedback and mentorship throughout the process.