The project involves assisting a small automotive shop in expanding its business by developing new service offerings and determining competitive market pricing. The shop aims to attract new clientele and increase its market presence. The learners will conduct market research to identify potential service gaps and customer needs within the automotive industry. They will analyze competitors' offerings and pricing strategies to propose new services that align with the shop's capabilities and target market. The project will also involve creating a pricing model that ensures profitability while remaining competitive. By applying their classroom knowledge of market analysis and business strategy, learners will help the shop position itself for growth and success.

The deliverables for this project include a comprehensive report detailing the proposed new service offerings and a competitive analysis of market pricing. Additionally, learners will provide a strategic plan outlining the implementation of these services, including marketing strategies and potential customer outreach initiatives. A presentation summarizing the findings and recommendations will also be delivered to the shop's management team.