Digital Move IT is looking to enhance its market presence and expand its reach within the tech industry. The company aims to develop a comprehensive marketing and public relations strategy that will effectively communicate its brand values and services to a broader audience. The project involves analyzing current market trends, identifying target demographics, and crafting a strategic plan that leverages digital marketing tools and public relations tactics. The goal is to increase brand awareness, engage potential clients, and establish a stronger foothold in the market. The project will require learners to apply their knowledge of marketing principles, digital communication, and strategic planning to create a cohesive and actionable plan.

Key tasks include:

• Brainstorm creative PR initiatives (e.g., tech webinars, media outreach, partnerships).
• Identify journalists, bloggers, and outlets to target.
• Draft media pitch templates and press releases.
• Plan and promote a small virtual event or webinar (e.g., "Meet Our Tech Team" or “Trends in AI for SMEs”).
• Host the event and collect feedback or leads.

Practical Outcomes:

• A PR campaign proposal with goals, audiences, channels, and timelines.
• 2–3 press release drafts for potential campaigns or events.
• A media contact list with potential collaborators and pitch angles.
• Event promo kit (graphics, copy, emails).
• Recorded event or webinar with attendee list.
• Post-event summary report with engagement stats and next steps.