NextGen@ is seeking to enhance its online presence and engagement through a targeted social media marketing strategy. The goal of this project is to develop a comprehensive plan that leverages social media platforms to increase brand awareness, engage with the target audience, and drive traffic to NextGen@'s website. Learners will analyze current social media trends, evaluate NextGen@'s existing social media presence, and identify opportunities for growth. The project will involve researching competitor strategies, understanding audience demographics, and creating a content calendar that aligns with NextGen@'s brand voice and objectives. By applying classroom knowledge of digital marketing and social media analytics, learners will gain practical experience in crafting a strategic marketing plan.

The deliverables for this project include a detailed social media marketing strategy document and a presentation summarizing the key findings and recommendations. The strategy document should outline specific goals, target audience profiles, platform-specific tactics, and a content calendar for a three-month period. Additionally, learners will provide a report on key performance indicators (KPIs) to measure the success of the proposed strategy.