Vintrail Pro aims to transform its private marketplace into a hybrid B2B2C platform that enhances the booking experience for both professional affiliates and hotel guests. The current system lacks a seamless, human-centered design that caters to the needs of both business partners and end consumers. The goal of this project is to redesign the user interface and user experience to create an intuitive platform that simplifies the booking of curated wine and food tourism experiences. By focusing on user-centric design principles, the project seeks to improve navigation, streamline booking processes, and enhance overall user satisfaction. The redesign should also consider the integration of features that facilitate communication between affiliates and guests, ensuring a cohesive and engaging experience for all users.

- Analyze the current marketplace to identify pain points and areas for improvement.

- Develop user personas and journey maps for both professional affiliates and hotel guests.

- Design wireframes and prototypes that reflect a human-centered approach.

- Design high fidelity homepage and experience page

- Ensure the platform supports seamless transactions and communication between all parties involved.

Design a modern and intuitive interface for Vintrail Pro’s private experience marketplace, balancing exclusivity with approachability. The platform caters to affiliate partners and hotel guests, so the look and feel should be polished yet welcoming — professional without feeling overly high-end or intimidating.

Deliverables include:

1. A homepage displaying an aggregated list of curated wine and food tourism experiences, with a top-tier filtering system for easy browsing.
2. A redesigned experience detail page, clearly presenting key information and encouraging seamless exploration and booking.

The overall user experience should feel human, smart, and easy to navigate — tailored for both professionals and discerning travelers.