As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize their engagement, retention and referrals. We have recently created a new product being launched in the Canadian market. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our product and what competitors are doing.

With an startup environment, our team of founders will work closely to students guiding them through the activities, teaching and collaborating for best results and learning for everybody.

Tasks involve:

• Creating an unbiased survey with questions regarding consumer experience about their pain and how they can benefit from the proposed solution.
• Run the available tools to evaluate their results and suggest improvements.
• Work together with research team to improve information collection and prompts through prompt engineering.
• Analyze trends within primary data collected through the survey and tests.
• Identify and propose software features to be incorporated to leverage user growth.

By the end of the project, we should have the following outcomes:

• One or more surveys about customer experience, perception, and opinions on our products and customer experiences.
• Report on the actual state of the art for the proposed solution with suggestions for improvement
• List of features suggested to increase retention and referrals.
• Qualitative evaluation of the available tools in the platform
• New tools created and prompts improved.