Farm At Home Ltd. is preparing to introduce a groundbreaking product to the market and seeks to leverage crowdfunding platforms like Kickstarter to secure pre-sales and funding for mass production. The project involves crafting a compelling Kickstarter campaign that includes engaging videography content to showcase the product's unique features and benefits. Additionally, the project requires the development of strategic online advertising initiatives aimed at driving traffic to the campaign page. The primary goal is to generate significant interest and build a supportive community around the product, ultimately achieving the fundraising targets set by Farm At Home Ltd. This project offers learners the opportunity to apply their skills in digital marketing, content creation, and strategic planning, all within a collaborative team environment.

The project deliverables include a professionally produced campaign video that highlights the product's features and value proposition. Additionally, a comprehensive online advertising strategy document will be developed, detailing targeted advertising channels and tactics to drive traffic to the Kickstarter page. The team will also create a report analyzing potential audience engagement strategies to build a community around the product. These deliverables will collectively support the successful launch of the Kickstarter campaign for Farm At Home Ltd.