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ARCortex
Los Angeles, California, United States
Project
Academic experience
200 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Marketing strategy
Skills
marketing strategies feasibility studies mockup crewai microsoft certified professional application programming interface (api) augmented reality marketing social media campaigns content creation
Details

ARCortex, a pioneer in Augmented Reality with over 30 years of cross-sector expertise, seeks to modernize its marketing and outreach strategy by incorporating AI-driven workflows, agent pipelines, and immersive web architecture. This project will reimagine how ARCortex presents and promotes its capabilities—shifting from traditional marketing to automated, intelligent, and interactive experiences powered by recent advances in the Model Context Protocol (MCP), A2A protocol, and frameworks like NANDA (Neural Architecture for Networked Digital Agents).

The initiative will explore:

  • AI-based customer journey automation using conversational agents and multi-channel engagement tools (email, LinkedIn, X, web chat)
  • Intelligent content creation pipelines that generate personalized outreach content, interactive demos, and tailored pitches for different industries using LLMs and design AI
  • MCP-compatible modular marketing architecture, enabling real-time updates to campaigns, messaging, and digital presence by orchestrating specialized AI agents
  • Immersive web redesign with spatial UI elements, 3D/AR interfaces, and dynamic scene generation to showcase ARCortex’s products in context
  • AI analytics and feedback loops, tracking campaign effectiveness and autonomously suggesting pivots or optimizations based on engagement metrics

Updated Deliverables:

  • Comprehensive marketing strategy document integrating agent-based automation, AI content generation, and immersive storytelling
  • Redesigned web mockup or prototype featuring spatial layout options (e.g., floating, room-scale, or terrain-grounded AR content), built using XR-friendly technologies
  • Multi-platform campaign automation plan, including prompt libraries and workflows for personalized outreach using tools like AutoGPT, CrewAI and others
  • Feasibility and resource analysis covering platform costs (e.g., ElevenLabs, Zapier, ChatGPT API), content pipeline scalability, and human-in-the-loop requirements
  • Prioritized rollout roadmap, with high-impact, low-cost actions first (e.g., LinkedIn automation + demo capture outreach), leading to full deployment of AI-powered marketing infrastructure


Deliverables

- A detailed marketing strategy document outlining the proposed AR-based marketing tactics.


- A redesigned website mockup incorporating AR elements.


- A social media campaign plan that leverages AR to engage potential clients.


- A feasibility report analyzing the cost and resource requirements for each proposed tactic.


- A prioritized action plan for implementing the marketing strategy.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Los Angeles, California, United States
2 - 10 employees
Automotive, Construction, engineering & trades, Defense & security, Entertainment, Government

ARCortex develop custom AR applications building on 30 years of experience in that sector. Our flagship development, the Emergency Response Information System (ERIS) provides situation awareness and training for first responders using AR