Project scope
Categories
Data visualization Data analysis Market research Digital marketing Search engine optimizationSkills
text retrieval systems data collection behavioral analytics comparative analysis user research artificial intelligenceThe project aims to analyze the influence of AI-generated overviews in Google search results on various industries within the United States. With the increasing integration of AI in search engines, understanding its impact on user behavior and industry visibility is crucial. The project will involve collecting data on search trends, user engagement, and industry-specific metrics before and after the introduction of AI overviews. By focusing on sectors such as healthcare, finance, and retail, the project seeks to identify patterns and draw insights into how AI overviews are reshaping online search dynamics. The goal is to provide a comprehensive analysis that can help industries adapt their digital strategies to leverage AI advancements effectively.
- Conduct a comparative analysis of search trends pre- and post-AI overview implementation.
- Identify changes in user engagement metrics across selected industries.
- Analyze industry-specific impacts and provide strategic recommendations.
The project will culminate in a detailed report and presentation summarizing the findings. Deliverables will include:
- A comprehensive report detailing the impact of AI overviews on search trends and user engagement.
- Visual data representations, such as charts and graphs, illustrating key findings.
- Strategic recommendations for industries to optimize their digital presence in light of AI advancements.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At ALM, we empower agencies with high-impact, white-label digital solutions designed to scale services, enhance client results, and elevate brand value. Our expertise spans SEO, PPC, Conversion Rate Optimization (CRO), and web development, allowing agencies to expand offerings without adding in-house resources. Acting as an invisible extension of your team, we provide the strategy, execution, and support needed to consistently deliver outstanding results for your clients.
With ove 20 years of experience and a global portfolio of agency partnerships, we understand the unique demands of the fast-evolving digital marketing landscape. We’re dedicated to transparency, quality, and a results-driven approach that lets you focus on growing your agency while we handle flawless execution behind the scenes. Our commitment to excellence drives everything we do, allowing your agency to strengthen client relationships and trust.
Our experts stay at the forefront of digital trends, bringing the latest insights and strategies that boost visibility, engagement, and conversions. From tailored SEO strategies that build authority, to data-driven PPC campaigns, UX-focused CRO, and high-performing web development, ALM offers flexible, scalable solutions that adapt to your clients' needs. By partnering with us, you gain the power to drive client success, strengthen brand reputation, and achieve measurable growth.