Doggie Doo Rag, a company specializing in fashionable accessories for dogs, is seeking to enhance its social media presence to better engage with its target audience. The goal of this project is to develop a comprehensive social media strategy that aligns with the company's brand and marketing objectives. The project involves analyzing current social media trends and platforms to determine the most effective channels for reaching dog owners and pet enthusiasts. Students will be tasked with creating a detailed posting schedule that optimizes engagement and reach. Additionally, the project will require identifying the types of content that resonate with the target audience, such as videos, images, or interactive posts. By applying classroom knowledge of digital marketing and social media analytics, students will help Doggie Doo Rag increase its online visibility and customer interaction.

The deliverables for this project include a detailed social media strategy document outlining the recommended platforms and posting schedule. Students will also provide a content calendar that specifies the type of content to be posted, along with sample posts. Additionally, a brief report summarizing the rationale behind platform selection and content choices will be required. These deliverables will equip Doggie Doo Rag with a clear plan to enhance its social media engagement and brand presence.