Straight Up Health is launching a new healthcare service aimed at improving community wellness and accessibility. The project involves developing a comprehensive marketing strategy tailored to the unique needs and characteristics of the target community. The goal is to increase awareness and engagement with the new service, ensuring it reaches and benefits the intended audience. Learners will conduct market research to understand the community's demographics, preferences, and communication channels. They will analyze competitors and identify key differentiators for Straight Up Health's service. The project will culminate in a strategic marketing plan that includes digital and traditional marketing tactics, community outreach initiatives, and a timeline for implementation. This project provides an opportunity for learners to apply marketing theories and strategies learned in the classroom to a real-world scenario, enhancing their practical skills and understanding of healthcare marketing.

The project deliverables include a detailed marketing strategy document outlining the research findings, target audience analysis, and proposed marketing tactics. Additionally, learners will create a presentation summarizing the strategy and its expected impact on community engagement. The final deliverables will also include a timeline for implementation and metrics for evaluating the strategy's success.