Project scope
Categories
Competitive analysis Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
target audience search engine optimization digital marketing audience analysis marketing music instruction content creation advertising strategy social media email marketingThis project focuses on designing a comprehensive digital marketing strategy to promote a three-book series developed by the business owner. The books aim to teach music to children in a fun, engaging way. With limited digital presence, the business needs a strategic push across platforms like Instagram, Facebook, and email marketing. The project’s goal is to drive awareness, reach target audiences (parents, schools, educators), and boost sales through structured campaigns and content creation.
- Conduct a competitor and audience analysis
- Define marketing goals and audience personas
- Develop a content calendar with engaging social media posts
- Propose paid advertising strategy (if applicable)
- Set up or improve online presence (basic SEO, Google Business, etc.)
- Final deliverables:
- Digital marketing plan
- 1–2 months of sample content (social posts, email drafts, etc.)
- Metrics and tools for tracking engagement and sales
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Youth-Owned Community-FocusedLessons by Belle offers fun, engaging, and personalized music lessons for kids, designed to spark creativity and build confidence from the very first note. With a nurturing approach and a love for music at its core, Lessons by Belle helps young learners explore instruments, rhythm, and melody in a way that feels joyful and accessible