Main Goal

To improve our Shopify-based ecommerce store’s usability by creating a new categorization system for natural health supplements based on user-friendly themes such as health goals, dietary interests, and wellness concerns.

Problem Statement

Currently, the site organizes products only by brand, which makes product discovery tedious and unintuitive for most users who shop based on health needs (e.g., “I want something for sleep” or “I want vegan supplements”). This structure does not support browsing or discovery, leading to high bounce rates and lower engagement.

Proposed Approach (Student Task Breakdown)

1.Familiarization

• Review the current ecommerce site (Shopify store with ~2500 SKUs).
• Understand the types of products sold (vitamins, fitness supplements, oils, body care, etc.).

2.Research Phase

• Study competitor ecommerce sites in the supplement/natural health industry (preferably Canadian).
• Note popular and intuitive category/filter structures used.

3.Develop Category Framework

• Propose main category groupings by health concern (e.g., stress, energy, digestion).
• Suggest secondary filters: dietary preferences (e.g., vegan, keto), delivery forms (e.g., capsule, powder), or customer interests.

4.Map Products to Categories

• Review product listings and assign products to one or more appropriate categories.
• Create a master chart or pivot table in Excel with categories and corresponding products. Include brand and product name.

Deliverables

1.Excel spreadsheet or Google Sheet showing:

• Each product
• Assigned category(ies)
• Recommended filters (if applicable)

2.Summary document (1–2 pages) explaining the rationale behind the categories and filters.