Project scope
Categories
Advertising Digital marketing Marketing strategy Social media marketingSkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What Keywords we should use ?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tools to use
- What ADs to use and which platform ( Google, LinkedIn etc )
- Analyze cost of ADs
Final deliverables can come in the form of a report and/or presentation
- Build a framework to post and where
- Have hands on experience to test their work
- Report on time lines and what is working in B2B market
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Discern, a pioneer in AI-based security management, helps organizations optimize their cybersecurity posture and controls—without requiring new investments. By replacing spreadsheets, interviews, and guesswork with continuous, objective data, Discern empowers teams to improve, measure, and clearly communicate their security programs. The platform delivers end-to-end visibility into cybersecurity initiatives and drives measurable maturity, and helps customers discover and secure all of their assets. Customers rely on Discern’s AI to automate board reporting, continuously assess and enhance controls, and close critical asset security gaps. With built-in alignment to leading frameworks—including MITRE, NIST, and CIS—Discern enables security leaders to operate with greater precision, confidence, and strategic impact.