Shopify Website Revamp for a Natural Health Brand

Project Overview: Good Natured Health is seeking a web-savvy student or team with experience in Shopify development, ecommerce UX, and site optimization to help us revamp our online store. Our current Shopify site is functional but outdated in structure and lacks user-friendly features like health-focused filters and product groupings. We have recently completed a categorization project based on health goals (e.g. stress, sleep, digestion) and product types (e.g. vitamins, protein powders, detox aids). Now, we need those categories and filters properly implemented into our Shopify site—along with a cleaner, more modern layout that improves the overall shopping experience. Project Goals: Redesign the website layout to be visually appealing, intuitive, and mobile-friendly. Incorporate new product categorization (based on health concerns and supplement types) to simplify user navigation. Add filters and tags (e.g. vegan, organic, gluten-free, goal-based) to help customers quickly find relevant products. Improve home page flow, navigation bar , and collection page design . Ensure smooth integration with Shopify’s backend, keeping SEO and loading speed in mind.

Brand Reintroduction Marketing Campaign for Natured Health Retail Store

Company Overview: Good Natured Health is a Canadian natural health store offering high-quality supplements, natural body care products, and wellness essentials. We focus on chemical-free, trustworthy products designed to support customers on their wellness journeys, in-store and online. Project Context: Larger retail brands have recently entered our local health and supplement market, creating increased competition for consumer attention. As a result, we are looking to reintroduce our brand to both existing and new audiences with a stronger, clearer, and more strategic market presence. Project Description: We are seeking a student or small team to develop a full marketing campaign strategy that will position Good Natured Health more competitively. The goal is to communicate our values and offerings in a way that resonates with our core customers, highlights our differences from corporate brands, and builds lasting customer engagement. Project Objectives: Develop a cohesive marketing campaign to reintroduce our brand to the market Identify key differentiators and value propositions to emphasize against larger retailers Propose messaging and promotional tactics across channels (online + in-store) Improve local and digital visibility of our store Reinforce our brand identity as a trusted, approachable source for natural health products

Promotional Design Package for Natural Health Brand

Company Overview: Good Natured Health is a Canadian natural health store offering a wide range of chemical-free supplements, wellness products, and eco-conscious personal care items. We support our customers in living well naturally with thoughtfully selected products and knowledgeable service. Project Description: We are seeking a graphic design student to develop a cohesive and brand-aligned promotional materials package for our business. This will include both print and signage assets for in-store and roadside promotion, designed to be effective year-round. The design should reflect our approachable, clean, and trustworthy brand — appealing to wellness-conscious customers, while remaining accessible to a wide demographic. The materials will be used to introduce our store to new customers and promote general awareness of what we offer. Project Goals: Create a single-page, double-sided promotional flyer (8.5" x 11") Adapt the content into a half-page (8.5" x 5.5") flyer Design a roadside directional sign (approx. 24" x 35") to guide local traffic to the store Ensure designs are visually aligned, season-neutral, and easy to reproduce across formats Include key information like store name, offerings, location, and contact details

Natural Health Supplement Categorization

Main Goal To improve our Shopify-based ecommerce store’s usability by creating a new categorization system for natural health supplements based on user-friendly themes such as health goals, dietary interests, and wellness concerns. Problem Statement Currently, the site organizes products only by brand, which makes product discovery tedious and unintuitive for most users who shop based on health needs (e.g., “I want something for sleep” or “I want vegan supplements”). This structure does not support browsing or discovery, leading to high bounce rates and lower engagement.