Website Development

Our company is looking into introducing a website for community engagement and enjoyment across the city. . We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools; we currently use Canva and can offer login access to the team to create on there This will involve several different steps for the students, including: Building a forum for community submissions Connecting website "points of interest" with google maps Building a cohesive ad space program so as to the website generates revenue for our continued upkeep

Food ordering app development

We are looking to create a food development app for our business: The Ice Box and later to expand to offer to the other restaurants in the city Restaurants are burdened with 30% gross revenue costs by the big food delivery apps; we want to make a custom one that takes significantly less from the restaurants but can still maintain itself and promote our cities great restaurants. We are looking for one that can have a mobile app that can handle payment and notify a local contracted business for food delivery. The website and app would have viewer for customer and ease of use back end to update menus etc. Additionally we would look for an app or notification system for the restaurant of the order so they can handle the order and supply to items ordered.

Event planning/creation

The Ice Box is a community focused group that loves to support those in need and showcase our amazing ice cream and gelato. We are looking for the creation of an event or series of events that we can execute in our area to achieve the following - Fundraise for a local charity - Bring the community together for something fun - Showcase and sell our product at We are based in St.Thomas Ontario

Market Expansion Research

We are ready to take our business to the next level. Presently we only exist in one market (St.Thomas Ontario) but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new region specifically new potential store fronts in London, Sauble Beach, Ottawa, Toronto. We wish to assess the environment in these locations and choose the most viable for our brand and company as investing dollars are limited Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

Marketing Intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Website redevelopment B2B marketing along with consumer marketing Development of franchise related marketing Other marketing-related tasks

Product Launch Strategy

We want to expand our product offering with a new line: < describe the new product being offered> . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Training Module Development

We want to be known as an organization that values the development of our people. To assist us in this goal, we would like to collaborate with students to design trainings. The high-level training design should be based on our provided objectives and include templates, processes, strategy, and implementation guidelines. We have an idea of areas where training could be implemented, but we would also appreciate insight on recommended training and development areas. Areas of particular interest to us include: New employee training New product training Security procedure training Leadership development Diversity training Mentorship programming Sexual harassment training

Ecological Packaging Research

We are looking for assistance in sourcing biodegradable or fully recyclable packaging. Our product currently comes in plastic packaging that is not fully recyclable. Our limited person-power has left us unable to source packaging that meets all of our criteria. Our packaging requirements are as follows: Either fully recyclable or biodegradable Hot fillable at 90-95 degrees Celsius Is fridge and freezer storable Looks attractive on shelf Costs less than 15 cents per unit and is ideally already labelled Is lightweight for shipping (not glass) Annual orders of approximately 10-20k units (pending scalability)

Market Validation Study

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.