Website Development

Our company is looking into introducing a website for community engagement and enjoyment across the city. . We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools; we currently use Canva and can offer login access to the team to create on there This will involve several different steps for the students, including: Building a forum for community submissions Connecting website "points of interest" with google maps Building a cohesive ad space program so as to the website generates revenue for our continued upkeep

Product Launch Strategy

We want to expand our product offering with a new line: < describe the new product being offered> . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Food ordering app development

We are looking to create a food development app for our business: The Ice Box and later to expand to offer to the other restaurants in the city Restaurants are burdened with 30% gross revenue costs by the big food delivery apps; we want to make a custom one that takes significantly less from the restaurants but can still maintain itself and promote our cities great restaurants. We are looking for one that can have a mobile app that can handle payment and notify a local contracted business for food delivery. The website and app would have viewer for customer and ease of use back end to update menus etc. Additionally we would look for an app or notification system for the restaurant of the order so they can handle the order and supply to items ordered.

Market Expansion Research

We are ready to take our business to the next level. Presently we only exist in one market (St.Thomas Ontario) but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new region specifically new potential store fronts in London, Sauble Beach, Ottawa, Toronto. We wish to assess the environment in these locations and choose the most viable for our brand and company as investing dollars are limited Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.