Market Expansion Research

Project scope
Categories
Accounting Market research Product or service launch Marketing strategySkills
research operations data collectionWe are ready to take our business to the next level. Presently we only exist in one market (St.Thomas Ontario) but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new region specifically new potential store fronts in London, Sauble Beach, Ottawa, Toronto. We wish to assess the environment in these locations and choose the most viable for our brand and company as investing dollars are limited
Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.
To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.
I (the owner) am avaiable remotely and can assure I can respond the requests in a days time,
During operational hours I do have my manager at the store available too if I am otherwise committed
About the company
The Ice Box is a local ice cream and gelato shop and now an operator of city of St.Thomas concession booth doing food and treats.
Additionally we have The Ice Box Event Fund; a not for profit arm that allows us to host events for the community and allow them to grow every year