Market Expansion Research

Closed
The Ice Box
St. Thomas, Ontario, Canada
Owner
3
Project
Academic experience
80 hours of work total
Learner
Ontario, Canada
Advanced level

Project scope

Categories
Accounting Market research Product or service launch Marketing strategy
Skills
research operations data collection
Details

We are ready to take our business to the next level. Presently we only exist in one market (St.Thomas Ontario) but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new region specifically new potential store fronts in London, Sauble Beach, Ottawa, Toronto. We wish to assess the environment in these locations and choose the most viable for our brand and company as investing dollars are limited

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

Deliverables
No deliverables exist for this project.
Mentorship

I (the owner) am avaiable remotely and can assure I can respond the requests in a days time,

During operational hours I do have my manager at the store available too if I am otherwise committed

About the company

Company
St. Thomas, Ontario, Canada
11 - 50 employees
Retail, Hospitality

The Ice Box is a local ice cream and gelato shop and now an operator of city of St.Thomas concession booth doing food and treats.

Additionally we have The Ice Box Event Fund; a not for profit arm that allows us to host events for the community and allow them to grow every year