Resource Revitalization for Lead Generation
Audit, refresh, and rebuild TPD's downloadable resources (like guides and whitepapers) to support lead generation and add real value for prospects and clients in our key industries: mining, semiconductor, and manufacturing. Roles & Responsibilities Business Intelligence & Customer Research: Learn how TPD delivers value through recruitment and workforce solutions, define our ideal customer profiles by industry and role, and research (may include primary and secondary research) what kinds of content actually help hiring managers (interview guides, onboarding checklists, workforce planning tools). Strategic Content Audit & Analysis: Review our website, Google Drive, and internal documents to identify all existing assets, evaluate each for content quality and market relevance, and flag outdated materials while noting gaps where new content is needed Content Creation & Brand Optimization: Update existing resources to match current brand standards and market needs, create 2-3 new assets (interview guide, compensation trends, how-to-hire playbook) based on research findings and client pain points, and ensure content aligns with TPD's value proposition. Marketing Operations & Distribution Strategy: Map out how prospects discover and access these resources via web, email, and sales outreach, recommend follow-up workflows including automated sequences and sales alerts, and suggest tracking engagement through CRM and marketing tools
Social Media Marketing Expansion Project
The main goal for the project is to create a comprehensive marketing plan that leverages Tiktok, podcasting, and other social media opportunities to increase TPD USA Ltd's engagement and reach outside of core staff. This will involve developing a strategy for each platform, understanding the target audience, and creating engaging content that aligns with TPD's brand and values.
PR Plan for TPD USA Ltd. President
The main goal for the project is to prepare a PR plan for the President of TPD USA Ltd. to build his network and gain exposure in the US market, particularly through public speaking engagements and creating a strong brand presence through website and social media. This will involve several different steps for the learners, including: - Researching the President's background, expertise, and areas of interest to identify potential speaking topics and target audience. - Developing a strategy to secure public speaking engagements at relevant industry events and conferences. - Creating a comprehensive PR plan outlining the President's personal brand, website development, and social media strategy to enhance visibility and engagement. - Implementing the PR plan by establishing a professional website, creating engaging social media content, and actively networking to build connections in the US market.
Candidate Engagement Strategy for TPD USA Ltd
The main goal for the project is to develop a candidate engagement strategy for focus industries, analyze the TPD candidate pool, establish goals such as the number of candidates, interactions, website visits, etc., and create an engagement strategy to build TPD brand awareness while delivering valuable content to candidates. This may include a newsletter or other marketing material, and the goal is to generate candidate referrals, testimonials, and reviews to grow the network.
Client Whitepaper on Workforce Management and Recruitment in the Semiconductor Industry
The main goal for the project is to prepare a client whitepaper that provides valuable insights for HR and senior leadership in the Semiconductor industry. This will involve several different steps for the team, including: - Defining the scope of the whitepaper and identifying key questions it will answer. - Conducting primary research through surveys with candidates and/or companies in the semiconductor sector. - Analyzing survey data to identify key workforce trends and challenges. - Developing strategic recommendations for workforce management and recruitment for semiconductor companies. - Creating engaging content for the whitepaper that aligns with TPD’s branding and marketing goals.
Gong to Bullhorn Integration Project
The main goal for the project is to integrate Gong, a meeting recording and AI tool, with our CRM system, Bullhorn. This integration will eliminate the need for the sales team to log calls manually and will provide further analytics to identify which calls result in a won opportunity. The integration will streamline the sales process and provide valuable insights for improving sales performance. This will involve several different steps for the team, including: - Understanding the open API of Gong and Bullhorn to identify integration points. - Developing the necessary software to connect Gong and Bullhorn and automate call logging. - Implementing the integration to ensure seamless data flow between the two systems. - Testing the integration to ensure accuracy and reliability of call data. - Analyzing the additional analytics provided by Gong to identify calls resulting in won opportunities.
Sales Script and Process Optimization Project
The main goal for the project is to optimize the sales scripts and processes for TPD USA Ltd. The project will involve validating the target market and key decision makers, analyzing sales data in Gong and Bullhorn to determine best practices, and creating sales scripts and processes for optimal close rates.
Artificial Intelligence Roadmap for TPD
Our company advertises thousands of products, and we want to leverage the latest technology to gain market advantage. Applications of this technology include recommendation algorithms, predictive analytics like lifetime values, fraud detections, and classifications. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to our existing dataset. Students will develop an AI / ML model related to any of the aforementioned applications. This will involve several different steps for the students, including: Conducting background research on our existing products and the dataset. Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.