The main goal for the project is to create a comprehensive marketing plan that leverages Tiktok, podcasting, and other social media opportunities to increase TPD USA Ltd's engagement and reach outside of core staff. This will involve developing a strategy for each platform, understanding the target audience, and creating engaging content that aligns with TPD's brand and values.

What tasks will learners need to complete to achieve the project goal?

- Research the demographics and user behavior on Tiktok, podcasting, and other social media platforms to understand the best approach for each platform.

- Develop a marketing plan for each platform, including content strategy, posting schedule, and engagement tactics.

- Create sample content for each platform to demonstrate the proposed strategy.

- Present the marketing plan to TPD's marketing team and key stakeholders for feedback and approval.

- Implement the approved marketing plan and monitor the engagement and reach on each platform.

- Provide a comprehensive report on the effectiveness of the new marketing strategy, including key metrics and insights for future improvements.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our story, mission and vision statements
• Input on choices, problems or anything else the students might encounter.