PR Plan for TPD USA Ltd. President
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Project scope
Categories
Public relationsSkills
target audience research reports personal branding social media profiles social media strategy social media content public speaking web developmentThe main goal for the project is to prepare a PR plan for the President of TPD USA Ltd. to build his network and gain exposure in the US market, particularly through public speaking engagements and creating a strong brand presence through website and social media.
This will involve several different steps for the learners, including:
- Researching the President's background, expertise, and areas of interest to identify potential speaking topics and target audience.
- Developing a strategy to secure public speaking engagements at relevant industry events and conferences.
- Creating a comprehensive PR plan outlining the President's personal brand, website development, and social media strategy to enhance visibility and engagement.
- Implementing the PR plan by establishing a professional website, creating engaging social media content, and actively networking to build connections in the US market.
By the end of the project, learners should complete the following tasks:
- Research report on the President's background, expertise, and potential speaking topics.
- Strategy document outlining the approach to secure public speaking engagements and increase visibility in the US market.
- Comprehensive PR plan detailing the President's personal brand, website development, and social media strategy.
- Implementation of the PR plan through the establishment of a professional website, creation of engaging social media content, and networking efforts.
Final deliverables should include:
- A complete PR plan document with detailed strategies and implementation steps.
- Professional website for the President with engaging content.
- Active social media profiles with a content calendar and engagement strategy.
- Networking connections and potential speaking engagements secured in the US market.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our story, mission and vision statements
- Input on choices, problems or anything else the students might encounter.
About the company
For over 40 years, TPD has helped thousands of organizations meet the challenges of a constantly evolving talent landscape.
Today, our Total Workforce Solutions approach is focused on delivering best-in-class staffing and recruiting services across North America to the Light Industrial and Mining sectors.
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