Mobile and web application optimization of intelligent companion doll for older adults

Learning Objectives Apply health informatics principles to real-world digital health products. Understand the intersection of technology, caregiving workflows, and mental health tracking. Gain hands-on experience in QA testing, stakeholder feedback collection, and product improvement. Contribute to optimizing digital workflows in institutional care settings.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Awareness Campaign Plan: AI companion dolls for neurodivergent and youth with speech or mental health illnesses.

VanTech Med is a women founded and led social impact driven company. We ​​want to increase awareness about a particular topic: social isolation and loneliness in youth/adolescents with particular focus on neurodivergent children and youth living with mental illnesses or speech disabilities. We would like to work with students to design a campaign that raises awareness on our AI companion doll (SunnyDoll) system to 1) help children have a friend to confide in and practice live interaction with, and 2) for parents/caregivers/therapists to see progress and emotional health trends and alerts through a digital dashboard that updates in real time from verbal input of Sunny doll users. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social impact product, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Assisting in the development of leaflets, posters, videos, and / or brochures.

Social Media Marketing Campaign

Our company is advertising our flagship product the Sunnydoll, an AI companion doll for older adults. We hope to revamp our social media marketing to attract more customers as we near our prelaunch in Q1 2025. We are also looking for a way to market to children with mental health and speech difficulties and are unsure if we should do it on one website or have two web pages since the marketing language will be quite different but core product remains very similar. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Animated Video Creation

Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.

Artificial Intelligence & Machine Learning Application

Our company is developing Sunny, a AI powered companion doll for older adults and children. Sunny has a corresponding app that allows health providers and family members to access emotional health analytics of their loved ones using Sunny. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to expand our emotional health/sentiment analysis detection capabilities. Students will develop an AI / ML model related to any of the aforementioned applications. This will involve several different steps for the students, including: Conducting background research on our existing products and the dataset. Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: (Include a few examples of marketing projects as seen below) Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).