Mobile and web application optimization of intelligent companion doll for older adults

Learning Objectives Apply health informatics principles to real-world digital health products. Understand the intersection of technology, caregiving workflows, and mental health tracking. Gain hands-on experience in QA testing, stakeholder feedback collection, and product improvement. Contribute to optimizing digital workflows in institutional care settings.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Animated Video Creation

Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.

Social Media Marketing Campaign

Our company is advertising our flagship product the Sunnydoll, an AI companion doll for older adults. We hope to revamp our social media marketing to attract more customers as we near our prelaunch in Q1 2025. We are also looking for a way to market to children with mental health and speech difficulties and are unsure if we should do it on one website or have two web pages since the marketing language will be quite different but core product remains very similar. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.