Our company is advertising our flagship product the Sunnydoll, an AI companion doll for older adults. We hope to revamp our social media marketing to attract more customers as we near our prelaunch in Q1 2025. We are also looking for a way to market to children with mental health and speech difficulties and are unsure if we should do it on one website or have two web pages since the marketing language will be quite different but core product remains very similar.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our company.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps would include:

• Recommending social media management tools

Final deliverables should include

• A final report with a social media content calendar.
• A 10-minute presentation.