BravingU, a forward-thinking educational platform, seeks to establish a compelling visual identity that resonates with its mission and values. The project involves creating a logo and a cohesive visual identity that will be used across various platforms, including digital and print media. The goal is to design a logo that reflects BravingU's commitment to innovation, inclusivity, and empowerment in education. The visual identity should be modern, professional, and easily recognizable, helping to differentiate BravingU in a competitive market. Learners will apply their knowledge of graphic design principles, branding strategies, and digital tools to develop a comprehensive visual identity package. This project provides an opportunity to work on real-world branding challenges and create a portfolio-worthy piece that demonstrates creativity and strategic thinking.

The deliverables for this project include a finalized logo design and a visual identity guide. The guide should outline the color palette, typography, and usage guidelines for the logo and other brand elements. Additionally, mock-ups of the logo applied to various media, such as business cards, social media profiles, and website headers, should be provided. The final presentation should include a rationale for design choices, demonstrating how the visual identity aligns with BravingU's brand values and objectives.