Cancer Courage, a startup dedicated to supporting cancer patients, seeks to enhance its online presence through a well-defined social media marketing strategy. The current challenge is to effectively engage with a broader audience, increase awareness about their programs and courses, and generate leads. The goal of this project is to develop a comprehensive social media strategy that aligns with Cancer Courage's mission and objectives. This strategy should leverage various social media platforms to maximize reach and engagement. The project will involve analyzing current social media trends, understanding the target audience, and crafting tailored content strategies. The learners will apply their knowledge of digital marketing, content creation, and analytics to create a strategy that can be easily implemented by Cancer Courage's team.

The project deliverables will include a detailed social media marketing strategy document outlining platform-specific approaches, content calendars, and engagement tactics. Additionally, the team will provide a set of key performance indicators (KPIs) to measure the strategy's effectiveness. The deliverables will also include sample content pieces and a presentation to Cancer Courage's team, summarizing the strategy and recommendations for implementation.