Plantish is seeking to enhance its email marketing strategy by developing a comprehensive email performance dashboard and analyzing engagement metrics such as open rates, click-through rates (CTR), and revenue attribution. The goal is to provide actionable insights that can drive improved customer engagement and sales. Additionally, the project involves creating segmented email campaign strategies tailored to new market demographics, which will help Plantish expand its reach and effectiveness. By conducting A/B testing on email automation flows, such as welcome series and cart abandonment emails, the project aims to identify optimization opportunities. This project provides learners with the opportunity to apply their knowledge of data analysis, marketing strategies, and email automation in a real-world context, allowing them to develop practical skills in digital marketing.

The deliverables for this project include a comprehensive email performance dashboard that visualizes key engagement metrics, along with a monthly analysis report. Learners will also produce segmented email campaign strategies for new market demographics, accompanied by a growth forecast report. Additionally, the project will result in a set of optimization recommendations based on A/B testing results of email automation flows. These deliverables will provide Plantish with actionable insights and strategies to enhance their email marketing efforts.