MiON Forest is looking to enhance its understanding of the current market landscape for tree nurseries and reforestation initiatives. The goal of this project is to conduct a comprehensive market analysis that will provide insights into industry trends, key players, and potential growth opportunities. Learners will apply their classroom knowledge of market research methodologies to gather and analyze data on consumer preferences, competitive landscape, and emerging technologies in the environmental sector. This project will help MiON Forest identify strategic opportunities for expansion and collaboration. The project is designed to be completed remotely, allowing learners to develop skills in virtual collaboration and data analysis tools.

The project deliverables include a detailed market research report that outlines key findings and strategic recommendations. Learners will also create a presentation summarizing the research insights and proposed strategies. The deliverables should include data visualizations, competitor analysis, and a SWOT analysis to provide a comprehensive overview of the market landscape.