Happy Cramps, a company focused on providing relief products for menstrual discomfort, aims to enhance its brand presence among Gen Z audiences through TikTok. The project involves developing a creative marketing strategy that leverages TikTok's platform to increase brand awareness, engage with young audiences, and drive online sales. The challenge is to create relatable, humorous, and viral short-form video content that resonates with Gen Z's preferences and behaviors. The project requires a deep understanding of TikTok trends, user engagement tactics, and content creation strategies. The goal is to craft a series of engaging videos that highlight Happy Cramps' products in a fun and memorable way, ultimately boosting the company's online visibility and sales.

The project deliverables include a comprehensive TikTok marketing strategy document, outlining the proposed content themes, posting schedule, and engagement tactics. Additionally, the team will produce a series of 5-7 short-form videos ready for publication on TikTok. These videos should demonstrate creativity, humor, and relatability, aligning with the brand's voice and objectives. The final deliverable is a presentation summarizing the strategy and showcasing the video content, ready for review by Happy Cramps' marketing team.