Cancer Courage aims to support cancer patients by providing online coaching services that offer guidance, emotional support, and practical advice. The goal of this project is to create a comprehensive business plan that will attract potential investors to fund the initiative. The business plan should outline the market need for such services, the unique value proposition of Cancer Courage, and the financial projections that demonstrate the viability and potential profitability of the online coaching platform. Students will apply their knowledge of business strategy, market analysis, and financial planning to develop a detailed plan that addresses the challenges and opportunities in the healthcare and wellness industry. The project will involve researching competitors, identifying target demographics, and proposing marketing strategies to effectively reach and engage cancer patients. The ultimate aim is to create a compelling case for investment that aligns with Cancer Courage's mission to empower and support individuals battling cancer.

The project deliverables will include a detailed business plan document that encompasses the following components: an executive summary, market analysis, competitive analysis, marketing strategy, operational plan, and financial projections. Additionally, students will prepare a presentation to pitch the business plan to potential investors, highlighting the key aspects of the plan and the anticipated impact of the online coaching service. The deliverables should clearly demonstrate the feasibility and potential success of the proposed business model.