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Cancer Courage
Leavitt, Alberta, Canada
Steve Pedersen
He / Him
Founder
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Financial modeling Product or service launch Marketing strategy
Skills
marketing strategies coaching competitive analysis financial planning courage value propositions market analysis business planning preparing executive summaries business strategies
Details

Cancer Courage aims to support cancer patients by providing online coaching services that offer guidance, emotional support, and practical advice. The goal of this project is to create a comprehensive business plan that will attract potential investors to fund the initiative. The business plan should outline the market need for such services, the unique value proposition of Cancer Courage, and the financial projections that demonstrate the viability and potential profitability of the online coaching platform. Students will apply their knowledge of business strategy, market analysis, and financial planning to develop a detailed plan that addresses the challenges and opportunities in the healthcare and wellness industry. The project will involve researching competitors, identifying target demographics, and proposing marketing strategies to effectively reach and engage cancer patients. The ultimate aim is to create a compelling case for investment that aligns with Cancer Courage's mission to empower and support individuals battling cancer.

Deliverables

The project deliverables will include a detailed business plan document that encompasses the following components: an executive summary, market analysis, competitive analysis, marketing strategy, operational plan, and financial projections. Additionally, students will prepare a presentation to pitch the business plan to potential investors, highlighting the key aspects of the plan and the anticipated impact of the online coaching service. The deliverables should clearly demonstrate the feasibility and potential success of the proposed business model.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Leavitt, Alberta, Canada
0 - 1 employees
Education, Hospital, health, wellness & medical
Representation
Disabled-Owned Rural-Based

Cancer Courage is a start-up looking to help those affected by cancer navigate the mental and emotional ups and downs that are part of the cancer journey.