Project scope
Categories
Market research Digital marketing Public relations Product or service launch Marketing strategySkills
affiliate marketing growth strategies influencer marketing pain management obstetrics and gynaecology research business to businessThis project invites students to design a go-to-market strategy for Happy Cramps, focusing specifically on the product’s soft launch in the Toronto/GTA region. The objective is to help the founder reach early adopters — health-conscious Gen Z and millennial consumers — through strategic brand positioning and local marketing tactics. Rather than tackling multiple growth pillars, this project will concentrate on local marketing strategy only (excluding PR, partnerships, and affiliate programming), making it ideal for a team within a business, marketing, or entrepreneurship program.
- Conduct competitive benchmarking of other wellness/D2C brands in the Toronto market
- Define key customer segments and local buyer personas
- Identify 2–3 cost-effective local marketing tactics (e.g., pop-ups, local collabs, sampling at events)
- Design a soft launch rollout strategy including a basic activation timeline and budget-friendly outreach plan
- Final Deliverables:
- A local market entry strategy report (max 10 pages or slides)
- Customer persona profiles
- 1-page activation timeline
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
menstrual solution to alleviate cramps naturally!