Company Overview – Myco Pet

Myco Pet is a fast-growing Canadian pet wellness company offering mushroom-based supplements that support gut health, immunity, joint mobility, and overall vitality for dogs and cats. With a rapidly expanding presence in both e-commerce and retail (now in 70+ stores), the company is preparing to scale from a small, agile team of 7 to a mid-sized organization of 40+ employees.

To support this transition, Myco Pet is focused on operationalizing its business functions, developing internal systems, and preserving its innovative, mission-driven culture as it grows.

Project Objective

To support Myco Pet in its transition from a startup to a scalable, mid-sized organization by designing and implementing scalable systems, operational structures, and Standard Operating Procedures (SOPs). The goal is to improve internal efficiency, strengthen cross-team communication, and support long-term, sustainable growth.

Student Milestones

Phase 1: Project Initiation and Research

Objectives:

• Understand Myco Pet’s organizational structure, values, and growth strategy
• Identify scaling pain points across functions (ops, marketing, sales, HR)
• Define project scope, roles, and expected outcomes

Deliverables:

• Initial project proposal (scope, objectives, methodology)
• Background report on Myco Pet’s current structure and growth plan
• Gantt chart or project timeline with key milestones

Phase 2: Detailed Research & Strategy Development

Objectives:

• Research scale-up best practices for consumer goods and wellness companies
• Conduct a needs assessment through stakeholder interviews or team surveys
• Identify tools and processes needed to support functional growth

Deliverables:

• Research and industry benchmarking report
• Strategy framework for scale-up (core functions, bottlenecks, and priorities)
• Data summary from stakeholder input or internal review

Phase 3: Implementation Planning & Design

Objectives:

• Draft scalable SOPs for core departments: Operations, Sales, Marketing, and HR
• Recommend a scalable team structure and workflows aligned with growth goals
• Propose internal systems for:
• Project management (e.g., Asana, ClickUp)
• Team communication (e.g., Slack, Notion)
• Knowledge sharing & documentation

Deliverables:

• Department-level SOPs (2–3 key processes per department)
• Organizational structure and role design proposal
• Mid-project progress report and internal feedback session
• Draft onboarding & training toolkit for new hires

Phase 4: Execution & Testing

Objectives:

• Pilot key SOPs and internal systems with the current team
• Gather feedback on usability, clarity, and adoption barriers
• Adjust systems based on real-world team needs and workflow dynamics

Deliverables:

• Refined SOPs and finalized documentation templates
• Feedback summary from pilot testing
• Implementation checklist or SOP toolkit version 1.0
• Optional: Video walkthrough or SOP tutorial content

Phase 5: Finalization & Presentation

Objectives:

• Finalize project assets based on testing and client feedback
• Ensure deliverables are practical, scalable, and aligned with Myco Pet’s values
• Present a complete solution with clear steps for rollout

Deliverables:

• Final project report and scale-up roadmap
• Stakeholder presentation (PowerPoint or recorded walkthrough)
• Final deliverables package:
• SOP library (PDF/Google Docs)
• Organizational chart
• Onboarding toolkit (slides, checklists, templates)
• Systems & tools recommendations