Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategy Marketing analyticsSkills
strategic planning market opportunities market trend market analysis market research marketingEMBERS Staffing Solutions, a social enterprise focused on providing job opportunities to marginalized individuals and Canada's first non-profit staffing agency, is seeking to expand its reach within the non-profit sector. The goal of this project is to analyze potential market opportunities and develop a strategic report that outlines viable expansion strategies. Learners will conduct market research to identify trends, needs, and potential partners within the non-profit space. They will also assess the competitive landscape and evaluate EMBERS' current positioning. The project aims to provide actionable insights that align with EMBERS' mission of fostering inclusive employment. This project will enable learners to apply their knowledge of market analysis, strategic planning, and social enterprise dynamics in a real-world context.
The primary deliverable is a comprehensive market expansion report that includes:
- An analysis of current market trends and opportunities in the non-profit sector.
- Identification of potential non-profit partners and collaborators.
- A strategic plan outlining recommended expansion strategies.
- An evaluation of EMBERS' competitive positioning within the non-profit space.
The report should be well-researched, clearly structured, and provide actionable recommendations for EMBERS Staffing Solutions.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
With 17 years of experience, EMBERS Staffing Solutions is a full-service staffing agency serving Western Canada. The first of its kind, ESS is a non-profit social entreprise, with all profits reinvested into worker training, equipment, and support. With four branches across B.C. and Alberta, we provide exceptional customer service and reliable recruitment for any position across industries like construction, warehousing, hospitality, administration, and more. Our strong social mission sets us apart, ensuring every placement creates impact beyond the job site.