MedInclude is seeking a comprehensive go-to-market strategy for Abiye, a platform designed to enhance healthcare accessibility. The primary goal is to create a marketing plan that effectively introduces Abiye to its target audience, emphasizing its unique features and benefits. Learners will analyze the current market landscape, identify key competitors, and determine the most effective channels for reaching potential users. The project will involve researching customer demographics, preferences, and behaviors to tailor marketing messages accordingly. Additionally, learners will develop a timeline and budget for the marketing campaign, ensuring that all elements align with Abiye's brand values and objectives. This project provides an opportunity for learners to apply their marketing knowledge and skills in a real-world context, focusing on strategic planning, market analysis, and creative communication.

The project deliverables will include a detailed go-to-market marketing plan for Abiye, consisting of a market analysis report, a strategic marketing plan document, and a proposed budget and timeline. Learners will also create a presentation summarizing their findings and recommendations, which will be presented to MedInclude for feedback and potential implementation. The deliverables should demonstrate a clear understanding of the target market and provide actionable insights for launching Abiye successfully.