Eloli aims to enhance its online storefront to provide a superior user experience and boost sales. The current website has been identified as having navigational challenges and a less engaging user interface, which may be affecting customer satisfaction and conversion rates. The goal of this project is to redesign the website's layout and functionality to make it more intuitive and visually appealing. This involves analyzing user behavior, identifying pain points, and implementing design improvements that align with best practices in e-commerce. The project will focus on streamlining the checkout process, improving product search capabilities, and enhancing mobile responsiveness. By applying classroom knowledge in web design and user experience, learners will contribute to creating a more effective and user-friendly online shopping environment for Eloli.

The project deliverables include a comprehensive report detailing the current user experience issues and proposed solutions. Additionally, a redesigned website prototype showcasing improved navigation, aesthetics, and functionality will be developed. The team will also provide a presentation summarizing the design process and outcomes. These deliverables will demonstrate the application of user-centered design principles and technical skills in web development.