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Communications Market research Digital marketing Marketing strategy Social media marketingSkills
marketing strategies target audience blog posts marketing newsletters ideation audience measurement innovation social media software as a service (saas)MileFlow Technology is developing two innovative tools, Sparknaut and MileFlow, aimed at revolutionizing the creative process for artists and makers. Sparknaut is a quiz-based system designed to uncover creative traits, while MileFlow is a lightweight SaaS that supports rhythm-based workflows. Together, they form the Spark Cycle, a model that guides users through phases of noticing, ideation, action, and recovery, reducing burnout. The challenge is to effectively communicate the value of these tools to the target audience through compelling storytelling and strategic content. The project aims to leverage marketing students' skills to craft engaging narratives and identify niche communities for outreach on platforms like Reddit, Instagram, and LinkedIn.
The project requires the creation and testing of various marketing content pieces, such as blog posts, social media captions, and email copy, to introduce Sparknaut and MileFlow. Additionally, students will conduct niche audience research to identify relevant communities for engagement. The final deliverable includes a comprehensive brand storytelling strategy for Sparknaut, featuring voice-driven messaging and newsletter content.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MileFlow and Sparknaut are companion tools that help creative thinkers understand and support their unique work rhythms. Sparknaut uses a trait-based quiz to map how you create. At the same time, MileFlow turns that insight into an intuitive, micro-milestone planning system rooted in cycles of noticing, ideating, creating, and recovering. Together, they form the Spark Cycle, a new model for creative productivity that’s flexible, human-centered, and burnout-resistant.