Davila Applied Anthropological Research (DAAR, LLC) seeks to refine its pricing strategy for its online digital services. The project aims to conduct comprehensive market research to understand current pricing trends, customer preferences, and competitor strategies in the digital services sector. The goal is to provide actionable insights that will help DAAR optimize its pricing model to enhance competitiveness and customer satisfaction. This project will involve analyzing existing market data, identifying key pricing factors, and evaluating the effectiveness of various pricing strategies. By applying classroom knowledge in market research and data analysis, learners will gain practical experience in developing strategic recommendations for real-world business scenarios. The project is designed to be completed by a team of learners from a marketing or business program, ensuring a focused approach to the tasks.

The project deliverables will include a comprehensive market research report detailing current pricing trends and competitor analysis. Additionally, the team will provide a set of strategic recommendations for DAAR's pricing strategy, supported by data-driven insights. A presentation summarizing the findings and recommendations will also be prepared for DAAR's management team. These deliverables will equip DAAR with the necessary information to make informed decisions about its pricing strategy.