Smartertech for Development aims to enhance its online sales by optimizing its e-commerce platform. The current challenge is to identify and implement strategies that will increase customer engagement and conversion rates. The project involves analyzing the existing website, identifying areas for improvement, and proposing actionable solutions. Learners will apply their knowledge of digital marketing, user experience design, and data analytics to develop a comprehensive Ecommerce platform. The goal is to create a more user-friendly and efficient online shopping experience that encourages repeat purchases and attracts new customers. Key tasks include conducting a competitive analysis, evaluating website performance metrics, and implimenting enhancements to the user interface and checkout process.

The project deliverables will include a report outlining the findings from the website analysis and a strategic plan with recommendations for increasing online sales. Additionally, learners will implement website improvements. The deliverables should demonstrate a clear understanding of e-commerce best practices and provide actionable insights for Smartertech to implement.