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Market research Competitive analysis Digital marketing Market expansion Marketing strategySkills
marketing strategies target audience market analysis competitive analysis marketing channel market penetration property management digital marketingDevelop a comprehensive digital marketing strategy to increase market penetration and user acquisition for Host Tools' vacation rental automation platform among small-to-medium vacation rental hosts.
Create a strategic digital marketing plan that helps Host Tools find product market fit in a crowded property management software space. Help identify areas to stand out such as having the best mobile app in the space and a clean easy to use UI. Then build a marketing strategy around that.
The project deliverables include a detailed digital marketing strategy document outlining the proposed approach to find product market fit, increase market penetration and user acquisition. This document should include a market analysis, competitor analysis, target audience profile, and recommended marketing channels and tactics. Additionally, learners will provide a presentation summarizing their findings and proposed strategy, offering Host Tools actionable insights and recommendations for implementation.
Providing specialized knowledge in the project subject area, with industry context.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Host Tools is property management software for vacation rental hosts. We help hosts increase revenue and save countless hours every week by automating tasks they would do manually. Some of our automations include automated messaging, calendar syncing, pricing customization, smart locks syncing, AI auto response, direct booking website, clean management, and much more.