The Motherly Love Studio aims to expand its business by strengthening its social media presence and enhancing its wholesale marketing strategies. The project focuses on creating a consistent and engaging content plan for social media platforms, utilizing professional product photography to attract and retain followers. Additionally, the project seeks to develop compelling sell sheets to effectively communicate the brand's value to mom-focused retail stores, thereby expanding the company's wholesale reach. The goal is to apply digital marketing strategies learned in the classroom to real-world scenarios, providing a practical experience in content creation and marketing communication. The project will involve tasks such as researching current social media trends, planning a content calendar, and designing visually appealing sell sheets.

The project deliverables include a comprehensive social media content calendar for a month, featuring planned posts with captions and hashtags. Additionally, learners will produce a set of 10 professional product photographs suitable for social media use. Another key deliverable is the creation of two compelling sell sheets designed to appeal to mom-focused retail stores, highlighting the unique selling points of The Motherly Love Studio's products.