Project scope
Categories
Digital marketing Market expansion Product or service launch Marketing strategy Social media marketingSkills
promotional campaigns dynamic content newsletters multi-touch marketing content strategy ai personalization interactive media leadership innovation milestones (project management)FreeFuse is launching a new wave of product capabilities that merge interactive media, AI-driven personalization, and smart content delivery. This project invites students to craft a multi-phase promotional campaign across three activation pillars:
- LA Tech Week (October 13–19, 2025) – Used to generate buzz and early traction.
- Fall Pilot Program & Creator Showcase (Late October–November) – Featuring early adopters using the platform to create dynamic content.
- Winter Education & Innovation Push (January 2026) – Targeted expansion into schools, innovation labs, and student-led activations.
The campaign should maintain thematic and messaging consistency while adapting to each milestone’s audience and intent. Students will plan content strategy, outreach, activation ideas, and engagement tracking across all phases.
- Integrated promotional campaign blueprint across 3 key milestones
- Messaging guide and visual themes per milestone
- Multi-channel content plan (LinkedIn, IG, YouTube, newsletters, etc.)
- Rollout calendar and sample creative (graphics, post copy, subject lines)
- Recommendations for campaign engagement metrics
- Final presentation and playbook to FreeFuse leadership
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
FreeFuse aims to address the problem of low engagement, conversions, brand recognition, and brand loyalty by focusing on delivering personalized, engaging, and relevant digital experiences for users.