Inboxbudget, a company focused on optimizing personal finance management, is seeking to refine its market entry strategy. The project aims to define an initial customer segment or persona that aligns with Inboxbudget's value proposition. Once identified, the team will recruit beta testers to provide valuable feedback on the product's usability and effectiveness. The core of the project involves developing a marketing plan that leverages AI tools to analyze market trends and consumer behavior. The final step is to execute this AI-led marketing plan, ensuring that it is both innovative and effective in reaching the target audience. This project offers learners the opportunity to apply their knowledge of market research, consumer behavior, and AI technologies in a real-world setting.

The project deliverables include a detailed customer persona report, a list of recruited beta testers with feedback summaries, and a comprehensive AI-driven marketing plan. Additionally, the team will provide a report on the execution of the marketing plan, highlighting key metrics and outcomes. These deliverables will demonstrate the learners' ability to integrate AI tools into strategic marketing initiatives effectively.