The Working Gear Clothing Society aims to enhance its digital marketing efforts by leveraging cost-effective SEO and paid search options available to charities in Canada. The project involves conducting comprehensive secondary market research to identify SEO and paid search opportunities that are offered at reduced or no cost to non-profits. Additionally, the project seeks to explore special access to paid digital marketing tools that can be availed by charities and non-profits at a discounted rate. The ultimate goal is to empower the Working Gear Clothing Society with the knowledge and resources needed to optimize their digital presence without incurring significant costs. By understanding the landscape of digital marketing tools and opportunities available to non-profits, the organization can strategically enhance its outreach and engagement efforts.

The project deliverables include a detailed report summarizing the findings of the market research on SEO and paid search options for charities, as well as special access to digital marketing tools. Additionally, the team will draft a series of communications tailored to digital marketing service providers, aimed at securing special access to paid tools for the Working Gear Clothing Society. These deliverables will provide actionable insights and practical steps for the organization to enhance its digital marketing capabilities.