Talent Acquisition

SMS Logistic Inc. is seeking to improve its recruitment process by actively identifying and attracting high-quality candidates. This project will focus on helping the company hire new employees while also enhancing HR efficiency . Students will gain hands-on experience in talent acquisition by assisting with real-world hiring efforts. Actively Source and Recruit Candidates Identify job boards, career fairs, and outreach strategies to attract potential hires. Develop compelling job postings and recruitment messaging. Conduct initial screening or outreach to potential candidates. Improve the Hiring Process Document current hiring procedures and identify bottlenecks. Recommend strategies to reduce hiring time and improve efficiency. Suggest tools (e.g., applicant tracking systems, automation) to streamline recruitment. Enhance Candidate Engagement & Employer Branding Develop materials to showcase SMS Logistic Inc. as an attractive employer. Propose strategies for maintaining candidate interest throughout the hiring process.

Strategic Prospecting Plan for SMS Logistic Inc.

SMS Logistic Inc. is looking to revamp its sales outreach process to connect with potential shippers and logistics managers. This project will focus on creating a structured, step-by-step prospecting plan to help the company identify and engage new clients effectively. Students will gain real-world experience in market research, sales strategy, and business development. Identify Key Contacts Research and compile a list of potential customers (shippers, logistics managers, warehouse operators). Determine the best industries and local businesses to target. Craft the Sales Message Develop clear, compelling messaging tailored to different customer segments. Write email templates, LinkedIn messages, and phone scripts for outreach. Create a Client Acquisition Guide Develop a structured guide outlining where and how to find new clients. Include best practices for engaging potential customers and converting leads.

Website Development

SMS Logistic Inc., founded in 2011, is a fully operational interstate freight carrier based in Caledon, Ontario. 🚛 SMS Logistic Inc. is Looking for Web Development! 🌐 Our company has been proudly serving customers for over a decade, ensuring reliable and efficient freight solutions. However, our current website needs an update to better serve our clients and partners. We are excited to launch a brand-new platform that enhances user experience and makes important information easily accessible. This project will involve several key steps, including: ✅ Identifying and researching essential web pages to improve navigation and accessibility. ✅ Creating new pages with information about our company, services, and career opportunities. Key Sections to include on the Website: 🚀 About Us – Learn more about our journey, mission, and values. 🚀 Who We Are – Discover what sets us apart in the logistics industry. 🚀 Coverage Areas – Explore the regions we serve across North America. 🚀 Industries We Support – See how we cater to diverse industries with our reliable freight solutions. 🚀 Contact Information – Easily reach our team for inquiries or support. 🚀 Careers – Join our team and explore exciting job opportunities in the logistics sector. 🚀 Get a Quote – Quickly request a freight quote tailored to your needs.

Competitive Analysis

Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.