SMS Logistic Inc. is looking to revamp its sales outreach process to connect with potential shippers and logistics managers. This project will focus on creating a structured, step-by-step prospecting plan to help the company identify and engage new clients effectively. Students will gain real-world experience in market research, sales strategy, and business development.

Identify Key Contacts

• Research and compile a list of potential customers (shippers, logistics managers, warehouse operators).
• Determine the best industries and local businesses to target.

Craft the Sales Message

• Develop clear, compelling messaging tailored to different customer segments.
• Write email templates, LinkedIn messages, and phone scripts for outreach.

Create a Client Acquisition Guide

• Develop a structured guide outlining where and how to find new clients.
• Include best practices for engaging potential customers and converting leads.

✅ Prospect List Development

• A well-researched database of potential clients with contact details.

✅ Sales Messaging & Outreach Plan

• A set of email templates, LinkedIn messages, and phone outreach scripts tailored to SMS Logistic Inc.'s audience.

✅ Strategic Prospecting Guide

• A step-by-step manual detailing where to find potential clients, how to approach them, and best practices for outreach.

✅ (Bonus) Sales Call Script

• A structured call script designed to guide conversations with potential customers.

Final Deliverables Should Include:

✅ Prospecting Report

• A detailed summary of the research, findings, and recommendations.

✅ Sales Outreach Toolkit

• Ready-to-use email and call scripts for the sales team.