SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Digital Campaign Analytics Tool

The goal of this project is to design and develop a custom web-based dashboard for Blueflow Marketing Agency that helps manage and track digital marketing campaigns. The tool should allow Blueflow to create campaign entries, monitor key performance metrics (such as impressions, clicks, conversions), and visually present data in a way that is clear and useful for both internal teams and clients. This project will give students hands-on experience in full-stack web development while solving a real-world business need. Tasks and Activities Students will: Research how marketing campaigns are tracked and what metrics are most important to agencies like Blueflow. Design the user interface of the dashboard, including campaign creation forms and data display sections. Develop the frontend of the application using a framework or plain HTML/CSS/JavaScript. Build the backend to store and manage campaign data, using a database to save and retrieve information. Create interactive charts and visualizations to show campaign performance over time. Ensure the app is functional, user-friendly, and presents insights in a clear and professional way. Throughout the project, students will apply skills in programming, UI/UX design, problem-solving, and basic data analysis.

Social Media Content Creation for AR Homes CA

The main goal for the project is to create engaging and visually appealing content for AR Homes CA's Instagram and Facebook pages. This content should showcase the company's dedication to delivering unparalleled excellence in custom home construction and reflect the individuality and aspirations of its owners. The project will involve the following tasks for learners to complete: - Collaborating with the AR Homes CA team to understand their brand identity and target audience. - Developing a content calendar outlining the types of posts to be created and the frequency of posting. - Creating high-quality images and videos of AR Homes CA's custom home construction projects. - Writing engaging and informative captions for the posts. - Utilizing relevant hashtags and geotags to increase the reach of the content. - Analyzing the performance of the content and making adjustments based on insights.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?