Todd Kanik
Todd Kanik
Professor
(7)
3
Portals
Categories
Market research Marketing strategy

Achievements

Latest feedback

Sylvia Kmiecik
President
May 5, 2025
Experience feedback
Thank you, Dr. Todd Kanik, Faculty of Business at the Lawrence Kinlin School of Business, Fanshawe College (London, ON), for taking the time to speak with me on February 3, 2024, before I officially launched my student venture on Riipen. Your guidance during that initial call was thoughtful and clear—especially in setting expectations for what students can and cannot do through the Riipen platform. You were transparent in explaining that student collaborators are not meant to implement or execute strategies, but rather focus on research, analysis, and strategy development. I truly appreciated that clarity, especially after having previously been involved in another Riipen project where boundaries weren’t so well defined. I currently have Fanshawe students working on my project (unpaid), and as a result, I’ve been lighter in my approach—sending out occasional invites to connect and setting up meetings when I’ve had the bandwidth to do so. So far, I haven’t received any deliverables or responses, and while that’s understandably disappointing, I know students have competing priorities and that unpaid projects may fall lower on the list. I’m still hopeful some of them might join me for a casual podcast episode where we can explore what’s on their minds—from societal issues to their own personal journeys. My main goal with this project was always to share my story—especially what happened to me at Sheridan College’s SIRT Centre, and to raise awareness about individuals like Howard Peart, whose professional history includes multiple industries, short tenures, and concerning gaps in employment. My earlier experience on Riipen, unfortunately, wasn’t as positive. I worked with Crystal Kruger Wong, who brought me on underpaid and overworked. It often felt like I was being treated as cheap labour, expected to perform at a high level without the appropriate support or compensation. On one occasion, she even forgot to pay me for a week—while away at the cottage with her family—at a time when my own family was struggling to put food on the table. That lack of accountability, paired with unclear direction and blurred emotional boundaries (I was often used as an unpaid “therapist” for personal venting sessions), made the working relationship unsustainable. I have since recognized that while Crystal may be passionate about the idea of running a business, her follow-through and intent around profitability, leadership, and structure have not been aligned. She often journaled aloud about trivial details—what she ate, when she showered, whether she’d go to school—and I found myself bearing the emotional burden of her indecision, all while trying to build her business for her. It was draining. At the same time Andrew was going through schizophrenia episodes and was in and out of the hospital and I was barely sleeping myself. In contrast, I’ve been working tirelessly on my own business—exploring different platforms, strategizing new ideas, and pushing forward each day. I am not relying on unpaid student labour to carry my business. That would be unethical, and frankly, a modern form of exploitation. True entrepreneurship requires resilience, accountability, and integrity—and I’m doing my best to live those values daily. With gratitude and reflection, Sylvia
Fanshawe College
Strategic Marketing and Marketing Plan - 2025 Winter
Fanshawe College
The Lady Instructor
Fundraising and Subscriber Growth Strategy for The Lady Instructor
The Lady Instructor
Olivia Fata
Owner
April 19, 2023
Experience feedback
The students seemed very eager to work with clients such as me. I'm not sure if it was their workload, but I don't feel they were given much time to complete the focus on the project as I could only meet with each group once and I understood we were supposed to meet several times. I am very excited to see the end result, I know the students will do wonderful things.
Fanshawe College
Strategic Marketing and Marketing Plan - 2023 Fall
Fanshawe College
Olivia Fata Events
Market Research for local Wedding Planners
Olivia Fata Events
Raelynn Chase
Raelynn Chase
Office Manager
April 29, 2022
Experience feedback
Fantastic students and staff, we truly enjoyed working with everyone!
Fanshawe College
Strategic Marketing and Marketing Plan
Fanshawe College
KRS Home Care Inc.
Marketing Strategy Plan
KRS Home Care Inc.

Recent experiences

Fanshawe College
Fanshawe College
London, Ontario, Canada

Strategic Marketing and Marketing Plan - 2025 Winter

MKTG 3042

Feb 10, 2025 - Apr 18, 2025

Your organization has products or services requiring a marketing plan. Up to eight student teams will spend 8 weeks conducting research and developing a Marketing Plan in the form of three deliverables: A situation analysis , researching your product/service and producing a report covering the external business environment you operate or plan to operate within. Segmenting, targeting, and positioning breaking down available customer groups, ones that may be attractive to target, and how potential customers perceive the marketplace. Marketing mix plan including aligning your product/service with customer needs, pricing analysis and recommendations, appropriate channels of communication, and promotional strategy.

Matches 3
Category Marketing strategy + 2
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada

Strategic Marketing and Marketing Plan - 2023 Fall

MKTG 3042

Sep 25, 2023 - Dec 4, 2023

Your organization has a product or service requiring a marketing plan. Up to six student teams will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Matches 5
Category Marketing strategy + 2
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada

Strategic Marketing and Marketing Plan - 2022 Fall

MKTG 3042

Sep 19, 2022 - Dec 12, 2022

Your organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Matches 2
Category Marketing strategy + 2
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada

Fall 2022 Management Consulting

MGMT 7025

Sep 20, 2022 - Dec 8, 2022

Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and client relationship process.

Matches 9
Category Leadership + 4
Closed