Market Trend Analysis and Branding Strategy Development

Enabled Talent is looking to enhance its market presence and consumer engagement through a comprehensive analysis of current market trends and the development of effective branding strategies. The project aims to provide learners with the opportunity to apply their marketing knowledge by conducting thorough research on industry trends and consumer behavior. The team will assess the effectiveness of existing marketing efforts and identify areas for improvement. By analyzing data, learners will refine brand positioning and develop data-backed recommendations for future campaigns. The project will culminate in the execution of a small-scale marketing campaign to test the proposed strategies.

Strategic Market Entry Plan for Africa and the EU

Enabled Talent is a global AI-powered inclusive employment platform working to close the disability employment gap. This project aims to explore expansion opportunities in African and European markets by developing a robust, data-informed market entry strategy. Students will analyze regional market dynamics, policy environments, cultural contexts, and competitive landscapes to provide actionable recommendations for Enabled Talent’s growth. Key Objectives & Deliverables: Conduct a detailed SWOT analysis for both African and EU regions Identify key competitors , potential partners , and distribution channels Analyze regulatory, legal, and accessibility compliance frameworks Examine cultural factors influencing inclusive hiring and platform adoption Define target market segments and value propositions per region Recommend pricing, positioning, and localization strategies Outline a go-to-market roadmap with key milestones and entry models Provide a risk assessment and mitigation strategies Present a final strategic expansion plan , including visuals, timelines, and KPIs

Strategic Market Positioning and Pitch Development

Title: Inclusive AI Hiring Platform – Market Strategy & Investor Readiness Project Scope: Enabled Talent is an inclusive employment platform using AI to connect people with disabilities to accessible job opportunities. We’re seeking strategic consulting support to refine our market strategy and prepare for upcoming fundraising. The project will involve: Market Research: Conducting primary and secondary research to evaluate inclusive hiring trends, stakeholder needs, and accessibility mandates. Market Positioning: Identifying key user segments and developing value propositions tailored to employers, nonprofits, and public sector partners. Competitive Advantage: Analyzing comparable platforms to map differentiators, AI tools, and service models. Pitch & Deck Development: Strengthening our investor pitch and supporting materials for fundraising and partnership outreach. This project will support our growth roadmap and improve investor alignment as we scale.

Strategic Growth & Market Expansion for Inclusive Employment Platform

Enabled Talent aims to solidify its position as the leading inclusive employment platform in Canada. The project involves conducting a comprehensive competitive landscape analysis to identify key opportunities for market expansion. Learners will analyze industry trends, assess competitor strengths and weaknesses, and explore strategic growth initiatives. The goal is to provide Enabled Talent with actionable insights that will inform their market positioning and expansion strategy. This project allows learners to apply their knowledge of market analysis and strategic planning, focusing on the inclusive employment sector. The tasks are closely related and can be completed by a team of learners specializing in business or marketing.