D & S Horse Rescue and Ranch Business Students

D & S Horse Rescue and Ranch (non-profit) aims to elevate its digital footprint by revamping its current website to enhance user experience and accessibility. The existing website requires a thorough analysis to identify areas needing improvement, such as navigation, visual appeal, and content accessibility. The project will focus on aligning the website's design with the organization's mission and values, ensuring that visitors can easily connect with the staff and access resources. The redesign will involve creating a more intuitive interface that simplifies user interaction and enhances the overall aesthetic of the site. This initiative provides an opportunity for learners to apply their knowledge of web design and user experience principles in a real-world setting, ultimately contributing to the organization's outreach and engagement efforts.

Enhancing Donor Engagement and Fundraising Strategies for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue aims to bolster its donor engagement and fundraising efforts to ensure sustainable support for its mission. The project focuses on three key areas: donor engagement, event planning, and online fundraising. The goal is to increase donor engagement by a specified percentage through targeted outreach and communication strategies. Additionally, the project seeks to develop a donor appreciation program to enhance retention and research potential new donors to create a comprehensive prospect list. In terms of event planning, the project involves assisting in the planning and execution of fundraising events, managing logistics, and creating engaging marketing materials. For online fundraising, the project aims to develop and manage campaigns to boost online donations, create compelling social media content, and analyze data to optimize performance. This project provides an opportunity for learners to apply classroom knowledge in marketing, communication, and event management to real-world scenarios.

Digital Storytelling for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue is seeking to enhance its digital presence and community engagement through a comprehensive digital storytelling project. The primary goal is to create a cohesive narrative that highlights the ranch's mission, daily operations, and success stories. This project will involve the production of a video series that showcases the rescue and rehabilitation of horses, the design of digital assets for social media, and the development of promotional materials. The project will also include the creation of architectural visualizations to support future expansion plans. By applying classroom knowledge in videography, digital design, and architecture, learners will gain hands-on experience in content creation and design, while contributing to the ranch's outreach efforts.

Enhancing E-Commerce Experience for D & S Horse Ranch and Rescue

D & S Horse Ranch and Rescue aims to boost its online sales and improve customer satisfaction through a comprehensive enhancement of its e-commerce platform. The project focuses on refining the online presentation of products to make them more appealing and accessible to potential customers. By applying design and merchandising strategies, the project seeks to create a seamless and engaging online shopping experience. Learners will analyze existing sales data to identify trends and opportunities for better merchandising. Additionally, the project involves developing and implementing targeted online promotional campaigns to attract and retain customers. The ultimate goal is to support the creation of visually appealing marketing materials that contribute to the overall visual merchandising of the online store.