Project scope
Categories
Market research Competitive analysis Digital marketing Lead generation Marketing strategySkills
business objectives marketing strategies comprehensive planning lead generation marketing consumer behaviour digital marketing research data analysis innovationTurnFit Personal Trainers Ltd. is seeking students to help us develop a Student Fitness Awareness Campaign with the primary goal of lead generation for our certified professional personal fitness trainers.
We welcome innovative ideas and strategies to increase our reach to students based in Canadian universities, primarily focusing on Greater Vancouver (UBC, SFU, Douglas, etc.) in British Columbia.
The fitness industry is highly competitive, and TurnFit aims to stand out by providing the necessary fitness advice and programs to help all people become healthier and achieve their personal fitness goals.
Market Analysis and Research:
- Conduct research on the target demographic (students from Canadian universities in Greater Vancouver) to understand their fitness needs, preferences, and behaviors.
- Analyze competitors in the fitness industry, particularly those targeting a student demographic, to identify TurnFit's unique selling propositions.
Strategy Development:
- Develop an overarching campaign strategy that aligns with TurnFit’s mission to provide personalized fitness advice and programs.
- Design innovative marketing strategies to effectively reach university students, including digital marketing, partnerships, and on-campus promotions.
Campaign Branding and Messaging:
- Create compelling and relatable branding and messaging tailored to engage university students.
- Develop content that educates and inspires students about the benefits of personal training and maintaining a healthy lifestyle.
Content Creation:
- Produce high-quality, engaging content for digital platforms that includes blog posts, videos, infographics, and podcasts focusing on health and fitness tips.
- Highlight success stories of students who have benefited from personal training with TurnFit.
Digital Marketing and Social Media Management:
- Plan a social media marketing campaign across platforms popular with university students (e.g., Instagram, TikTok, Facebook).
- Utilize digital advertising methods like Google Ads and social media ads to target students in Greater Vancouver.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
TurnFit’s holistic approach to health and fitness ensures that clients receive comprehensive support, not just in terms of physical fitness, but also in developing healthy lifestyle habits and improving their mental well-being.